The Lunazul Tequila Guide: Everything You Need to Know

Jun 12, 2025

Discover everything you need to know about Lunazul Tequila, a premium brand rooted in Mexican tradition and sustainable practices. From its 100% estate-grown Blue Weber agave to award-winning expressions like Blanco and Reposado, Lunazul offers authentic, additive-free tequila at an approachable price—available now at Bottle Barn, your trusted online liquor store in Sonoma.

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Both 1800 Milenio and Lunazul were chosen by the judges at the International Wines and Spirits Competition as The Tequila of the Year. This has drawn a lot of attention to Lunazul because, according to Fobes, the two Tequilas offered very different aroma and flavor profiles. Of course, when you buy Tequila online, you will find both winners at the best online liquor store in California…

So, What is Lunazul?

Lunazul Tequila offers a compelling blend of deep-rooted tradition, sustainable innovation, and accessible luxury. It was founded by Francisco Beckmann Sr., a seventh-generation member of Mexico’s oldest tequila dynasty. Because of this, Lunazul reflects reverence for agave while being a bold departure from the family’s flagship brand. After selling his stake in that business, Beckmann kept his agave fields. He wanted to pursue a personal vision: a premium tequila rooted in authenticity, crafted with integrity, and priced for approachability.

Beckmann founded Tierra de Agaves in 1992 in the heart of Jalisco’s agave country. His mission was simple: respect the land, honor the craft, and make a world-class tequila that stayed true to Mexican heritage. His son, Jorge Beckmann, took over in 2005 and continued the legacy. Since 2007, the brand’s consistent quality has rested in the hands—and palate—of Master Tequilero Francisco Quijano, who personally tastes every batch before bottling.

What Makes Lunazul Unique?

First, it’s the 100% Blue Weber Agave. Lunazul uses 100% estate-grown Blue Weber agave, a hallmark of quality tequila. The agave is slow-roasted to coax out natural sweetness and depth. The fermentation uses a proprietary yeast strain that dates back over 250 years, giving Lunazul a distinctive character that’s both historic and refined. Find out when you order Lunazul tequila delivery!

In addition, unlike many brands in the market, Lunazul adds no artificial sweeteners, flavors, or colorants. What you taste is agave—pure, slow-cooked, and skillfully distilled. Francisco Quijano, a veteran of the tequila industry, ensures batch-to-batch consistency through daily tasting. His supervision gives Lunazul a reliable flavor profile and a level of craftsmanship usually found only in boutique distilleries.

You might think that therefore Lanazul tequilas would be expensive, but in fact they are quite reasonable. What is the Lanazul tequila price? Bottle Barn has both the reposado and the blanco for just $21.99 when you order tequila online.


Lunazul Tequila Reposado 750ml	Lunazul Tequila Blanco 750ml
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Sustainability at Its Agave Core

At Tierra de Agaves, sustainability isn’t an afterthought—it’s woven into every stage of production. The distillery leads the industry in environmental stewardship, with three core practices:

By composting the spent agave fibers, Lunazul enriches the soil naturally, reducing dependence on synthetic fertilizers and encouraging regenerative agriculture. What’s more, the distillery is actively transitioning toward full solar energy, a major step toward reducing its carbon footprint and reliance on fossil fuels.

Finally, Tierra de Agaves operates a state-of-the-art water treatment facility where wastewater from the distillation process is filtered. It is then used to irrigate the agave fields, a rarity even among high-end producers.

This commitment to sustainable practices highlights that Lunazul counts among a small but growing group of environmentally responsible tequila brands.

The Lunazul Lineup: The Value of Tequila Expressions

Lunazul produces five main expressions, each offering a unique take on the agave experience:

Blanco: Unaged and crystal clear, Lunazul Blanco is the purest expression of Blue Weber agave. Expect bright citrus, pepper, and vegetal agave notes. Ideal for cocktails like Margaritas or sipping neat for a fresh, clean finish.

Reposado: Aged in American oak barrels for several months, Reposado introduces vanilla, spice, and caramel without overwhelming the agave. A versatile option for sipping or upscale Palomas.

Añejo: Aged longer than the Reposado, the Añejo offers deep oak, baking spice, and dried fruit. It’s a tequila for whiskey lovers, meant for slow sipping.

Primero-Cristalino: This crystal-clear tequila starts as an Añejo but is filtered to remove the color while retaining the aged complexity. The result is a smooth, oak-kissed profile with the clarity of a Blanco. Ideal for celebratory cocktails or elegant sipping.

Primero-Humoso: The smoky offering in the portfolio, Primero-Humoso introduces natural smokiness without the overwhelming intensity of a mezcal. It’s a great entry point for drinkers curious about smoky spirits or as a bold base for experimental cocktails.

Why Would You Choose Lunazul?

Lunazul strikes a rare balance: affordability without compromise. It draws on centuries of tequila-making expertise, but it’s also forward-thinking in sustainability and transparency. With no additives, verified agave sourcing, and a deep respect for traditional methods, Lunazul appeals to newcomers and seasoned agave fans alike.

The brand’s rising popularity—both in the U.S. and internationally—speaks to its credibility. Whether you're buying your first bottle of tequila or looking to upgrade your home bar with something reliable and honest, Lunazul delivers on all fronts.

In a crowded tequila market where flashy branding often masks mediocrity, Lunazul remains grounded. It tells a story of generational mastery, environmental responsibility, and pure agave flavor. From its Blanco to its innovative Cristalino, each bottle reflects the heart of Mexican tradition with a modern edge.